Revealing All: Our Toughest Year So Far

Lots of you have asked why my heart is heavy. It's time to share.

When we started this year, Fahri and I promised each other we wouldn't make the same mistakes in 2024. But, we ended up making more mistakes than ever before. We trusted a guy to scale our business. His resume and work were amazing, but unfortunately, things didn't go as planned. Fahri didn't want to work with him, but I believed in it. We took a loan from Shopify and invested in everything he suggested, including Facebook-IG and Google Ads. And we lost all of it.

Five years ago, our small family moved to the U.S. from Istanbul with just three pieces of luggage. We had no furniture to sit on, no table to eat at, no TV to watch. We took a photo back then, capturing our hopes and dreams, wondering where we'd be in five years. Looking at that photo now, I'm reminded of how far we've come and how we've overcome challenges before.

Now, Black Friday is around the corner. We've already ordered products and need to pay our producers, which is why we're aiming for 3K orders. That's why we started our biggest sale ever.

The last time I reached out to you, we had 216 orders, and I asked for your help. (You can check the Instagram Post here.) I've always known that I have the best customers in the world, but I never could have imagined this. Thanks to all of you, we are now at 722 orders! Right now, we've got 2,400 more to go in just two weeks.

This year's been tough, but we've made it through before. And I believe we can do it again, thanks to incredible people like you.

Every order makes a huge difference. If you like anything from our website, now is the perfect time to get it before stock runs out. Not to mention you'll get a huge 30% off your order, using code BF30

So if you'd like to support us with this BFCM, you can check our products by clicking here.

I'm so glad to be a part of this wonderful community. Thank you so much for all your support.

All the best,

Nilay

Co-founder